Clime-it brothers are a Camden based socially-driven clothing brand that raises awareness about climate change to the younger generation in urban areas. The money raised from the sale of the clothes goes towards putting on workshops for local youngsters to encourage personal development and give them guidance on the path they take in life. I first worked with Moe the founder off Clime-it Brothers back in 2012, on a pop-up shop window display when he was just starting out. I’ve loved working with him on and off over the last 5 years and seeing how far the brand has come.
IN THEIR WORDS
“Clime- it Brothers’ aim within the community is to target local youngsters and provide them with creative stimulus to aid personal progression, a goal realised with the indirect affirming of life skills through group activity including role play and role reversal, music and sport, and informal discussion. To further incentivise attendance, Clime-it Brothers offer the chance of direct employment to those who excel within the scheme – a prospect attractive to many local youngsters harbouring boredom and frustration over lack of employment and effective, accessible guidance.”
“The clothing line promotes environmental awareness about issues such as climate-change and deforestation, largely through the use of our unique polar bear motif. This animal represents us as an enterprise as there are a number of similarities in struggle between the polar bear and the young people we aim to assist. These similarities can be seen in both having to adapt to an ever-changing environment, survival and perseverance.”
The Clime-it Brothers Shop, Camden Market
You can find the Clime-it Brothers shop in Camden market so if your in the area get down there and support. You never know you may be able to represent by being the first person from your country to make a purchase and adding your currency to their wall of countries who have supported the Clime-it Brothers movement.
